About Us

 

 

Our Story – Esan Jewelmart

 

Meet the founder Rubadevi Prithiviraj and the Managing director of Esan Jewelmart.

Like all women my love for jewellery began in childhood. Growing up in a traditional joint family, my grandparents preferred only gold jewellery. They believed artificial or fancy jewellery wasn't of good quality and might even cause rashes or infections.

But I was always drawn to colourful, stylish jewellery. I loved collecting bangles, earrings, and unique accessories that added personality to every outfit. While gold jewellery is timeless, I never liked wearing the same plain gold haram and other same gold accessories to every function and celebration however i always loved different looks at different occasions.

As I grew older, I started searching for different jewellery styles and collections for myself. That passion soon turned into curiosity. I began learning the basics of jewellery making technology, understanding designs, hand made, quality, global trends, and what women truly look for when choosing jewellery. As i was in a dilemma of turning my passion into business and had no idea about how to start a fashion business. However, the universe answered me through Harvi shaw she is my mentor and guru and a gem of a person after meeting her my life changed forever..! she made me begin this journey and am grateful to her who led me to this path of fashionprenur.

That's how Esan Jewelmart was born.

Esan is created for women like me—women who love tradition but also crave variety, elegance, and self-expression. Our carefully curated Indian and global style jewellery collections help you celebrate every occasion with a unique look, without compromising on beauty, comfort, or quality.

Because every function deserves a new sparkle, and every woman deserves more than just one look..!